There are a lot of things I wanna say about Ok Go preemptively like how they’re legit internet legends, talented creatives, and have reached recognition far beyond what I will ever attain but I also wanna ask:

Have OK GO considered making better music?

— reeft (@reeft) February 4, 2025

Don’t get me wrong, I appreciate these insanely layered productions in a world that’s rapidly losing interest in the music video format, and I deeply respect the craft. But isn’t it just a gimmick at this point? Then again, when they put something out without the shenanigans, it doesn’t get received at all. They’ve pitched themselves into a corner, don’t you think?

I doubt they feel this as much of a conundrum as I do. Ultimately, I think I’m just happy they exist. But if you’ve been trying to break in for 20 years while relying on these gimmicks, at what point does it become a net negative?

I guess I just wish all this work would serve better music somehow.